Lumin is a fast-growing tech company with a hardware and software solution focused on a home's circuit breaker panel that sits at the intersection of smart home and distributed energy resource (DER) trends. When Lumin first approached us, they had a logo and brand style guide, but their basic website was outdated. First, we refined and expanded their branding with image overlays and a set of custom iconography. Next, we started with clean-sheet web design, mapping target audiences, writing fresh updated copy, and building out the site.