RMI Economics Of Hero

Overview

Across the two years spanning 2014–2015, renewable energy think-and-do tank Rocky Mountain Institute (RMI) published a quartet of market-moving reports. The techno-economic analyses examined how the declining costs and potentially scaling adoption of customer-sited solar PV, battery energy storage, and demand flexibility could disrupt traditional electricity markets and utility business models in the U.S. IPA Founder Peter Bronski served as a coauthor and thought leadership partner on several of the reports, as well as editorial and marketing director for the reports' production and launch. A long-running blog series on RMI Outlet, contributed articles published in high-profile venues such as Harvard Business Review, and extensive coverage in trade publications (e.g., Greentech Media, Utility Dive, Greenbiz) developed strong industry reach and traction.

CaseStudy-RMIEconomicsOf-Covers

Organization

Rocky Mountain Institute

What We Did

  • Thought Leadership
  • Marketing Strategy
  • Editorial / Content Marketing
  • Media Relations

Results

  • Record-setting downloads 200% higher than company average.
  • The Economics of Grid Defection cited by major financial institutions, including Barclays, Bank of America, Citigroup, Goldman Sachs, and Morgan Stanley.
  • The Economics of Load Defection earned 212 million media impressions in its first two weeks alone, including earned media coverage in the Washington Post, Bloomberg, Forbes, and Scientific American.

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