RMI Economics Of Hero


Across the two years spanning 2014–2015, renewable energy think-and-do tank Rocky Mountain Institute (RMI) published a quartet of market-moving reports. The techno-economic analyses examined how the declining costs and potentially scaling adoption of customer-sited solar PV, battery energy storage, and demand flexibility could disrupt traditional electricity markets and utility business models in the U.S. IPA Founder Peter Bronski served as a coauthor and thought leadership partner on several of the reports, as well as editorial and marketing director for the reports' production and launch. A long-running blog series on RMI Outlet, contributed articles published in high-profile venues such as Harvard Business Review, and extensive coverage in trade publications (e.g., Greentech Media, Utility Dive, Greenbiz) developed strong industry reach and traction.



Rocky Mountain Institute

What We Did

  • Thought Leadership
  • Marketing Strategy
  • Editorial / Content Marketing
  • Media Relations


  • Record-setting downloads 200% higher than company average.
  • The Economics of Grid Defection cited by major financial institutions, including Barclays, Bank of America, Citigroup, Goldman Sachs, and Morgan Stanley.
  • The Economics of Load Defection earned 212 million media impressions in its first two weeks alone, including earned media coverage in the Washington Post, Bloomberg, Forbes, and Scientific American.

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