Happy family in the park evening light. The lights of a sun. Mom, dad and baby happy walk at sunset. The concept of a happy family.Parents hold the baby's hands.

Overview

As Rocky Mountain Institute's editorial director, IPA Founder Peter Bronski spearheaded a comprehensive overhaul of the organization's donor communications, especially focused on its magazine, Solutions Journal, and annual report. The wide-ranging effort included: a) new editorial vision emphasizing people- and impact-centric narrative storytelling, b) editorial redesign of the magazine's front-of-book, department, and feature well sections, c) ground-up redesign of the print editions of the magazine and annual report, and d) launch of a new, responsive digital version of the magazine that worked seamlessly across desktop, laptop, tablet, and smartphone devices. The result was a substantial bump in readership and content resonance among RMI's philanthropic base.

Organization

Rocky Mountain Institute

What We Did

  • Donor Communications
  • Editorial Direction
  • Creative Direction
  • Print Strategy
  • Digital Strategy

Results

  • 161% increase in per-issue readership in just three issues.
  • Resoundingly positive philanthropic response saw a five-figure donor triple their support (2014) and a foundation come in with a six-figure first-time gift (2015).

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